From Framework to Running Software
The Revenue Engine Framework shows you where revenue leaks. Applied solutions close those leaks.
A solution may automate a single or multiple lifecycle stages of a specific business model, so that friction is removed by design instead of by headcount.
Diagnosis Is Only Half of the Work
The Revenue Engine Framework treats revenue as the result of a system with eight lifecycle stages, from Lead Acquisition to Renewal & Expansion. It tells you at which stage revenue is lost and what the leak costs.
Knowing the leak does not close it. Most leaks in B2B tech companies come from manual hand-offs between stages: an agreement that waits for an invoice, a payment that waits for a license, a renewal that waits for someone to remember it.
Our solutions are the applied side of the framework. Each one is built from the same lifecycle map, so every capability traces back to a stage and a revenue risk it removes.
What Makes a Solution
- Mapped to the Revenue Engine lifecycle stages it automates.
- Built around one data model, so a status change in one stage triggers the next.
- Designed for a specific business model: software, service, or SaaS.
- Proven in production before it is generalized into a product.
- Ready for on-premise installation for full data sovereignty
- Accessible through APIs, so it connects to the tools you already run.
Ideal For
- Companies that ran the self-assessment and know where their revenue leaks.
- Teams whose lifecycle stages are held together by spreadsheets and reminders.
- Founders who want to scale revenue without scaling friction-driven hires.
- B2B tech businesses that prefer owning their data and their process.
Framework Stage to Solution Capability
This is how the eight stages of the Revenue Engine translate into capabilities. The Software Engine is the first solution to cover the stages from agreement to renewal.
Acquire & Convert
Lead Acquisition
Stage 1 of the framework. Today addressed by our Strategy and Conversion services and the free Revenue Risk Self-Assessment.
Sales & Evaluation
Stage 2. Quotes with cover letter and license agreement attached are generated from standardized documents.
Activate & Retain
Onboarding & Adoption
Stages 3 and 4. Customer, contact, and subscription data is stored centrally and available from the first day. No manual data handling or re-entry required.
Customer Success
Stage 5. Timed notifications keep customers informed on every important event of their lifecycle, such as upcoming renewals and invoices.
Bill & Provision
Billing & Payments
Stage 6. A signed agreement becomes a billing action, and invoices are tracked from issuance to payment with systematic dunning.
License Management
Stage 7. Payment triggers provisioning: licenses, releases, and deliverables are created and delivered automatically.
Renew & Expand
Automatic Renewal
Stage 8. Reminders, invoices, updates, and license renewals run on schedule without anybody having to remember them.
Expansion
Subscription changes and upgrades flow through the same lifecycle, so growth does not create new manual work.
Applied Solutions
Each solution applies the framework to a specific business model. More solutions will follow as they prove themselves in production.
From Framework to Solution
How we fix revenue leaks through process designa and automation.
01
Diagnose
Based on your Revenue Risk Self-Assessment or a guided diagnosis, we find the lifecycle stages where revenue leaks.
02
Map the Process
We start by describe how each affected stage works today, including every manual hand-off, document, and status. Then improve the process with centralized data management to reduce manual labor and hand-offs.
03
Automate the Stage
Depending on the final process, we apply the matching solution or engineer a custom one to make the stage run on events instead of reminders.
04
Measure the Recovery
We track the KPIs defined in the framework to confirm that the leak is closed and to find the next one.
Why Solutions Start With the Framework
Software built without a model of the business only digitizes the mess.
“Process first, software second”
Every lifecycle is mapped as a process before it is built, so automation follows how the business actually works.
“Traceable to revenue”
Each capability points to a lifecycle stage and a revenue risk, which makes the value of the automation measurable.
“Proven before productized”
Solutions grow out of systems that run in production at real B2B tech companies.
“One partner, the full lifecycle”
Diagnosis, strategy, and engineering come from the same team, with no hand-offs and no lost context.
Frequently Asked Questions
Common questions about our solutions.
How do solutions relate to the Revenue Engine Framework?
The framework is the diagnostic model: eight lifecycle stages and the revenue risks in each. Solutions are the applied software that automates those stages. Every solution capability maps back to a stage.
Do I need to run the diagnosis before requesting a solution?
No, but it helps your understanding. The self-assessment shows you directly which stages leak the most, so you can prioritize your request. Otherwise we start with a guided assessment.
Which solutions are available today?
The Software Engine for B2B software providers is available as a Beta. Further solutions will be published once they are proven in production.
What if my business model is not covered yet?
Our Engineering services build custom solutions from the same lifecycle map. Book a discovery call and we will look at which stages are worth automating first.
Find the Stage Worth Automating First
Start with the free self-assessment or talk to us about the solution that fits your lifecycle.