SaaS
Revenue Engine Risk Assessment
Lead Acquisition
Stage 1 of 8High acquisition cost, low signup quality — PLG starts here or dies here
Select every friction point that applies. Multi-selection expected.
Weak or generic value proposition
Landing pages don't communicate clear value. Signup friction is high because visitors don't understand why they should try.
No content strategy
No SEO strategy, no content funnel. Organic acquisition is non-existent. CAC is unsustainable.
High signup friction
Too many form fields, unclear signup flow, broken or slow provisioning. Users drop off before activation.
No product-qualified lead framework
No PQL definition. You can't distinguish tire-kickers from high-intent users. Sales chases everyone equally.
No freemium or PLG strategy
Entirely sales-led with no self-serve motion. CAC is high, growth is capped by sales capacity.
No viral or referral loops
Growth depends entirely on paid acquisition. No built-in virality or user-driven expansion. CAC never improves.
Poor landing page conversion
Traffic arrives but doesn't convert to signups. No clear CTA, weak copy, unclear value communication.
No attribution tracking
No visibility into which channels drive quality signups. Marketing spend is blind. CAC by channel is unknown.
0 selected